Ambito Systems LLC
Our story
Jonathan Tabak
CEO & Founder
Tom Sroka
CTO & Co-Founder
Ambito Systems LLC was founded with a clear purpose: to simplify the way sales teams prepare and deliver Quarterly Business Reviews (QBRs). Jonathan Tabak, a seasoned sales leader, witnessed firsthand how sales and customer success teams struggled with inefficiencies and inconsistencies in QBR preparation while working with several global software companies in the Boston area. Sales and customer success teams were spending countless hours gathering data, updating slides, and delivering reports that lacked standardization—making the process frustrating and time-consuming.
Jonathan recognized that QBRs, which should be a vital tool for reviewing performance and setting future strategies, were often outdated and inconsistent, leading to missed opportunities for growth. Sales leadership was left to make decisions based on fragmented information, relying on guesswork rather than actionable data.
In collaboration with Tom Sroka, a forward-thinking technology architect, Jonathan set out to solve this problem. Together, they developed the Ambito QBR Generator™, a platform designed to automate and standardize the entire QBR process. With seamless CRM integration, customizable branding, and standardized reporting templates, Ambito empowers sales teams to generate professional, data-driven QBRs in just minutes—saving time and ensuring accuracy.
Our Mission: To redefine B2B sales management by equipping revenue teams with powerful tools that simplify processes, deliver actionable insights, and elevate performance.
Our Vision: We envision a future where sales and customer success teams operate efficiently, delivering consistent, data-driven QBRs that fuel smarter decision-making and drive growth. Ambito isn’t just a tool—it’s a solution that simplifies one of the most important processes in sales, freeing up teams to focus on what matters most: achieving their goals.
Our Values
Ambition
We strive for excellence in everything we do, setting high goals and pushing boundaries to achieve the best outcomes for our clients and our team. We are driven to help sales professionals unlock their full potential and reach new heights of success.
Collaboration
We believe that the best results come from working together. We foster a collaborative environment where ideas are shared, feedback is encouraged, and everyone’s contributions are valued. Our success is built on teamwork, both within our company and with our clients.
Transparency
We operate with honesty and integrity, maintaining open communication with our team, clients, and partners. We believe in being transparent about our processes, goals, and expectations, building trust and fostering long-lasting relationships.
Innovation
We embrace change and continually seek new and better ways to serve our clients. Our commitment to innovation drives us to develop cutting-edge solutions that redefine the sales experience and keep our clients ahead of the competition.
Accountability
We take responsibility for our actions and their impact on our clients, our team, and our community. We hold ourselves accountable to the highest standards, ensuring that we deliver on our promises and maintain our reputation for excellence.
Efficiency
We are dedicated to maximizing efficiency in all aspects of our work, from developing streamlined processes to delivering timely solutions. We believe in working smarter, not harder, to achieve optimal results and provide the best experience for our clients.